UX DESIGNER
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End in Mind

 

CASE STUDY

End in Mind

 
 

Stakeholder Interview / Deep Dive Research / Paper Prototype / Card Sorting / Comparative Audit / User Survey / Storyboard Interviews / Usability Testing / Hi-Fidelity Prototyping

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End in Mind is a non-profit organization (created by Cathy Wurzer) with a goal to help people live more intentionally and purposefully with awareness of the temporal nature of life. Using storytelling as its main vehicle, they have implemented a number of community wellness programs that drive awareness, spark conversations, and create action towards more mindful living amongst community members of all ages and backgrounds.

 

CHALLENGE

With a starting focus on their key supporting partners (Allina, Health Partners), this worksite wellness program will consist of live events, programming, and multimedia resources for employees primarily in the function of supporting caregivers at a variety of local organizations. A digital platform will be used to host the program content.

ACTION

My team (Erik Olausen, Shelly Dixon, and Renata Solum) started by interviewing wellness experts at Allina Health and HealthPartners to better understand the workplace wellness landscape. The key research methods that informed our prototype consisted of storyboard interviews, usability testing, and a user survey.

RESULTS

We developed a digital workplace wellness platform that hosts content empowering people to make early decisions about their end-of-life care, build support for caregivers and people experiencing grief, and normalize conversations around death in the workplace.


PRIMARY USERS

Employees at all levels: Employees will be using the platform to access caregiver support as well as resources for wellness, mindfulness, and living with purpose. These may include readings, podcasts, and links to external resources/organizations.

Internal End In Mind Champion: The Champion wants to facilitate a company culture change toward employee wellness and support for caregivers. They will be using the platform to access resources for coordinating End In Mind activities within the organization.

SECONDARY USERS

End In Mind programming creators want a platform to deliver high­ quality programming for employees, and resources for Champions. They need to be able to populate the platform with content for dissemination to subscribing employers. They will also want access to analytics on usage, and potentially a conduit for feedback from subscribers to understand how their content is being used and received.

TERTIARY USERS

Managers and Business Unit Leaders want to support employee wellness, particularly for employees who are caregivers. They want to increase team member retention and effectiveness, and decrease turnover due to personal/medical factors or burnout. They will use the platform to access resources for facilitating conversations around wellness on an ongoing basis with their teams. They may also access Train­ the­ Trainer resources if they are interested in becoming certified in a specific service, such as Legacy Letter or Living Will writing.


REMOTE SURVEYING

Our team created a survey that received 103 responses. To identify needs, we asked people to tell us what aspects of wellness are talked about or supported in their workplace.

 
We found that younger respondents are more comfortable discussing wellness at work when compared to respondents age 56+.

We found that younger respondents are more comfortable discussing wellness at work when compared to respondents age 56+.

We asked, “what aspects of wellness are discussed and supported in the workplace,” and found that caregiving, legal assistance, and death and dying were discussed less frequently. This told us that there is need in the workplace for End in Mind’s offerings.  We then asked, “What opportunities do you see in your workplace for greater support around wellness.” Many of our respondents mentioned a need for the type of support End in Mind offers.

We asked, “what aspects of wellness are discussed and supported in the workplace,” and found that caregiving, legal assistance, and death and dying were discussed less frequently. This told us that there is need in the workplace for End in Mind’s offerings.

We then asked, “What opportunities do you see in your workplace for greater support around wellness.” Many of our respondents mentioned a need for the type of support End in Mind offers.


 

WIREFRAMING

Taking into account user needs, we wireframed the layout and flow of each page. This was useful in establishing the basic structure before visual design and content was added.

 
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HI-FIDELITY PROTOTYPE

We developed a digital workplace wellness platform that hosts content empowering people to make early decisions about their end-of-life care, build support for caregivers and people experiencing grief, and normalize conversations around death in the workplace.

 
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BRAND GUIDELINES

Our team kept true to the client’s brand guidelines. Adhering to the brand allowed the design to be cohesive and aided with increasing the perceived value of the organization.

 
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MOVING FORWARD

During our research we learned that large companies often use third-party employee benefit and wellness portals such as Limeaid. We recommend End in Mind create an API that would allow for their resources to integrate with an existing wellness platform.