UX DESIGNER
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Leonardo's Basement

 

CASE STUDY

Leonardo's Basement

Heuristic Analysis / On-site Usability Testing / Remote Testing / Wireframing / Interactive Prototyping

 
 
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THE CLIENT

Leonardo’s Basement is a non-profit Located in Minneapolis, MN. They have provided the community with creative workshops and classes since 1998.

The staff at Leonardo’s Basement is interested in how users are interacting with their website. They are most concerned with the ease in which users get to the most important content on their site.


 
 

GOAL

Understand the ease with which visitors can learn about and register for programs on the Leonardo’s Basement website.


 
 

USABILITY TESTING

The design team conducted usability tests with 14 participants to evaluate how users learn about and register for programs. Each user was given the same scenario and was asked to talk through their process.


SCENARIO

Find and register for an activity in the morning that would be appropriate for you and a child.

 
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PARTICIPANTS

 
 
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FINDINGS

Participants experienced difficulty finding a clear and direct route to register for classes.

 
 
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WHAT PARTICIPANTS ARE SAYING

“I don’t know how to sign up for classes here. I would have to go back to another page.”

“I would like to see multiple classes without having to scroll.”

“If I got to this point, I would probably call them.”

"Overall, the site is very scattered. There is stuff there, but getting to it is a pain in the butt. You don't automatically roll into it."


 
 

RECOMMENDATION

Introduce a clear and direct way to register for classes from the homepage.

 
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A prototype of the suggested solution can be found here

Findings & Recommendations Report